Tuesday, December 2, 2008

Map O' The Day #26 - McBucked


So, in sticking with the food theme this week, (like we need anymore reminders to gorge ourselves around the holidays), I’ve attached this excellent map / info graphic regarding Starbucks and McDonalds, which I found on the Princeton website.

Pay particular attention to the fact that McDonalds, while being currently ranked worse in customer satisfaction, is still bringing in gross sales larger than the GDP of Afghanistan!

There’s a strong use of shape in this graphic that instantly allows a viewer to understand proportion for both Starbucks supply and McDonalds restaurant distribution. Not an overwhelming amount of information, which is a positive in this case because it allows a strong representational presentation of key storytelling elements for both the Burger and Latte giants! Enjoy.

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